ON SALE: CELEBRITY/SIGNATURE LINE

In 1913, a New York socialite named Mary Phelps Jacob changed women's fashion forever when she cobbled the first brassiere together by tying two handkerchiefs together with ribbon. Jacob's original intention was to cover the whalebone sticking out of her corset, which was visible through her sheer dress. Jacob began making brassieres for her family and friends, and word of mouth soon spread about the garment. By 1914, Jacob had a patent for her design and was marketing it throughout the United States. Although women had worn brassiere-like garments years past, Jacob's was the first to be successfully marketed and widely adopted.